Students: Cynthia Win

MBA Student

Cynthia is currently pursuing her Masters of Business Administration degree at Melbourne Business School, with expected completion in May 2010. For the industry experience internship of her course, she is undertaking a project on strategic marketing and promotion of Global Snakebite Initiative, under the supervision of Dr Ken Winkel at AVRU. She will be working together with the IT department to revamp the Global Snakebite Initiative (GSI) website and promote GSI through online marketing. At the same time, she will be working hand in hand with the Marketing Communications department to develop hardcopy marketing materials for distribution. She will be looking at various strategic ways to promote Global Snakebite Initiatives during her stay at AVRU.